The Freakin’ Wholesome Story:
Everything started for us in 2017. At the time we were struggling just to keep pace with the complete health and wellness movement (you know… Exercise, Mindfulness and Nutrition). Everything we heard and read just made us more confused about healthy eating, and we knew we weren’t the only ones. Then we realized that all that confusion represented a big market gap. There were plenty of “healthier for you snacks” that legitimately were healthy (but lacked in taste), and mountains of snacks that tasted great – but weren’t much healthier for you. There was virtually nothing in between, though. So in 2018, we launched our first snacks and haven’t looked back once.